How should we commercialize a new service we invented?
Frehner-Jens partnered with this start-up team to quantify the highest-potential profit pools, define the competitive weaknesses to exploit in each, and prototyped the blueprints which established the roadmap for in-market success. Now in its 6th year, this business continues to achieve triple-digit annual growth rates.
Which industry should we target with our patented technology?
Frehner-Jens worked with this Fortune 500 company to quantify the market size across 12 different industries, determine the technical advantage in each, and assess the regulatory cost/complexity for entry. As a result, the team is now focused on the one industry that clearly separated itself as having the highest potential for commercial success.
What’s the best way to launch into a new category we’ve targeted?
Working closely with this Fortune 500 innovation team, Frehner-Jens prototyped several blueprints for category entry, quantified the business potential and key drivers of each, and aligned the team on the highest-potential approach. The resulting launch was so successful that it delivered 4x the sales of its key competitor.
In which target market are we best positioned to compete?
Frehner-Jens assessed this innovation against its key competitors across the following building blocks: concept, product, price, distribution, operations, and media buying leverage. This work resulted in identifying a competitive opportunity for this Fortune 100 company to leverage media buying scale within a key profit pool as a point of commercial advantage.
Which innovations in our pipeline should be prioritized?
With company resources stretched thin across a variety of initiatives, Frehner-Jens worked with this Fortune 100 company to prioritize its pipeline based on the base and upside-potential NPV and the company’s ability to actively manage the key drivers of unlocking the upside potential.
How do we successfully enter a new, fast-growing category?
Using Fast-Forward™, Frehner-Jens helped this Fortune 100 company define the blueprint to successfully enter a new, fast-growing category in 18 European countries. This work resulted in more than $100 million in incremental annual net profits within 4 years.