The Business-Side of Innovation

You have a great idea for a new product, service, or business. You have lots of thoughts on ways to turn this into a business – as do other members of your team. But, which way is best? And, how do you know? And, how do we get everyone on the same page? We understand these challenges, because we’ve been there. And, we can help get you and your team moving in the right direction. It’s what we do and what we’ve been doing since 2004. Give us a call and we’ll get you moving in the right direction forward, faster.

Our Story

When we met at Procter & Gamble years ago, we’d spend countless hours coming up with ideas for new products/businesses. And, after a while we realized what we had were… well, lots of ideas.

This realization started us on a quest – to figure out how to best turn a great idea into a successful business. This quest would start as “intrapreneurs” working on the P&G “frontiers” of China and pharmaceuticals. It would continue as entrepreneurs with the co-founding of several businesses, including TeamSnap and Frehner-Jens.

Through these experiences, we noticed something interesting. Big companies were good at structured planning to define how to build a big business, but struggled to learn and adapt after launch based on in-market learnings. Entrepreneurs were good at learning and adapting in market, but – because the plan wasn’t detailed enough to drive clarity on which elements where the most impactful to building a big business – their learning and adapting was scattershot and not focused on what mattered most.  This led us to wonder, could we bring together the strengths of both approaches?  Was there a better way?

And, so we got to work on this better way to turn an idea into a business.  A way that focuses fast-cycle learning and adapting on the things that matter most to building a big business. A way that works within big company processes and for start-ups. A way we call Fast-Forward®.

Moving Your Idea Forward, Fast

Fast-forward a few years (pun intended) and we’ve been applying our experience and Fast-Forward® approach to helping a broad range of clients with what we call “the business side of innovation.”

In fact, more than 80% of our clients have engaged our help more than once. And that’s important to us because this only happens if a client realizes value in what we do AND trusts our ability to work effectively with them and their team.

If you are interested in exploring how we could help you, contact us to schedule an initial conversation.

Our Founders

We’ve been good friends since we first met at Procter & Gamble. We’ve spent most of our professional lives working together on the “business side of innovation.” We’ve built our business to reflect our passions and values: think, act, learn, adapt, learn some more, work hard, act like an owner, do the right thing – and make the world a better place by creating businesses that deliver value to people around the world.