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"We had spent numerous months exploring ways to enter a new category, but were unable to identify the specific business opportunity that made sense. In a matter of weeks, Frehner-Jens helped us define, validate, and build a specific business opportunity we are now investing behind to accomplish our category entry goals. Thanks to their expertise and leadership, the path is now clear for how to successfully enter this new category."
Walter Solomon
Senior Vice-President, Valvoline
Ashland, Inc.
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The specific deliverables that we provide to our clients are outlined below, broken out by each phase in accelerating an idea to market. Even though our services are structured as a sequence of phases, we can — and often do — engage with clients at any point along this continuum.
   
| Phase 1: Business Opportunity |
| Input: |
Idea or Strategic Direction |
| Objective: |
Define and validate the business opportunity |
| Deliverables: |
| Validated Positioning: including end-user, market and trend analyses to identify the core value proposition, as well as quantitative testing to validate |
| Executability Assessment: including internal and external technology analysis and a market entry needs analysis |
| Financial Model: including preliminary volume forecast, initial costing forecasts, and a financial model with detailed assumptions, as well as a "What Needs To Be True" analysis outlining the sensitivity of key assumptions in delivering goals |
| Competitive Advantage Strategy: including a "Competitive Forces Map," and "Key Decisions Map" outlining the initial path to sustainable competitive advantage |
| Risk Management Map: a map including an investment timeline juxtaposed against a key decision timings and assumed market/competitor potential moves |
| Recommendation: detailed recommendation to continue investment or terminate with supporting rationale |
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| Acceleration Factors: |
How will Frehner-Jens accelerate you through this phase?
| Energy: we will be the daily driving force to get you to an invest or terminate decision based upon a clear understanding of the business opportunity and risks |
| Direction: we will help you define the right destination so the goal is clear |
| Focus: we will identify the "mission-critical" questions so limited energy and resources can be focused on finding those answers |
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Copyright © 2004 Frehner-Jens LLC. All rights reserved.
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