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"We had spent numerous months exploring ways to enter a new category, but were unable to identify the specific business opportunity that made sense. In a matter of weeks, Frehner-Jens helped us define, validate, and build a specific business opportunity we are now investing behind to accomplish our category entry goals. Thanks to their expertise and leadership, the path is now clear for how to successfully enter this new category."
Walter Solomon
Senior Vice-President, Valvoline
Ashland, Inc.
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The specific deliverables that we provide to our clients are outlined below, broken out by each phase in accelerating an idea to market. Even though our services are structured as a sequence of phases, we can — and often do — engage with clients at any point along this continuum.
   
| Phase 4: Launch Plan |
| Input: |
Validated Operations Plan |
| Objectives: |
Build and validate the launch plan
Finalize financial outlook |
| Deliverables: |
| Validated Launch Plan: including finalized marketing, communications and sales execution plans, as well as product/package launch plans |
| Execution Plan Qualified: including final qualification of all supply chain elements (suppliers, production processes, etc.) |
| Validated Financial Outlook: including full deck of assumptions and supporting rationale for each piece of the financial package |
| Finalized Risk Management Plan: maps finalized based on research and collective knowledge of company, market and competitive risks |
| Finalized Competitive Advantage Strategy: strategies finalized based on research results and collective knowledge of likely competitive responses |
| Recommendation: detailed recommendation to continue launch or terminate |
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| Acceleration Factors: |
How will Frehner-Jens accelerate you through this phase?
| Experience: having been involved with 20+ product launches, we know how to quickly build a launch plan that will unlock the value of the idea by securing competitive advantage |
| Anticipation: we will outline the different launch scenarios so the team is able to make smart choices about how they invest their limited launch resources |
| Direction: we will help you define the right launch objectives, strategies, and tactics so each member of the team clearly understands their role in a successful launch |
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