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"We had spent numerous months exploring ways to enter a new category, but were unable to identify the specific business opportunity that made sense. In a matter of weeks, Frehner-Jens helped us define, validate, and build a specific business opportunity we are now investing behind to accomplish our category entry goals. Thanks to their expertise and leadership, the path is now clear for how to successfully enter this new category."
Walter Solomon
Senior Vice-President, Valvoline
Ashland, Inc.
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The specific deliverables that we provide to our clients are outlined below, broken out by each phase in accelerating an idea to market. Even though our services are structured as a sequence of phases, we can — and often do — engage with clients at any point along this continuum.
   
| Phase 3: Operations Plan |
| Input: |
Validated Brand/Technology |
| Objectives: |
Define and validate the operations plan
Update financial outlook |
| Deliverables: |
| Brand Elements Production Ready: including qualification and finalization of all the product, packaging and communications elements |
| Execution Plan Finalized: including initial production process for pilot testing, initial supplier qualification plans and initial launch execution plans |
| Updated Financial Model: using the research learnings, the financial models and analyses will be refined and implications outlined |
| Updated Competitive Advantage Strategy: strategies will be refined to incorporate new knowledge and understanding |
| Updated Risk Management Map: maps will be expanded to incorporate research learnings and new market knowledge |
| Recommendation: detailed recommendation, with supporting rationale, to continue investment or terminate |
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| Acceleration Factors: |
How will Frehner-Jens accelerate you through this phase?
| Experience: with years of experience as operators of large and small businesses, we know how to quickly build an operations plan that will deliver the brand elements in a reliable and scaleable manner |
| Anticipation: we will scout the potential paths or choices that will need to be made during the building of the operations plan, thus enabling the team to anticipate and make timely decisions |
| Energy: we will be the driving force to get you to an invest or terminate decision |
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Copyright © 2004 Frehner-Jens LLC. All rights reserved.
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