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"We had spent numerous months exploring ways to enter a new category, but were unable to identify the specific business opportunity that made sense. In a matter of weeks, Frehner-Jens helped us define, validate, and build a specific business opportunity we are now investing behind to accomplish our category entry goals. Thanks to their expertise and leadership, the path is now clear for how to successfully enter this new category."
Walter Solomon
Senior Vice-President, Valvoline
Ashland, Inc.
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The specific deliverables that we provide to our clients are outlined below, broken out by each phase in accelerating an idea to market. Even though our services are structured as a sequence of phases, we can — and often do — engage with clients at any point along this continuum.
   
| Phase 2: Brand Elements |
| Input: |
Validated Business Opportunity |
| Objectives: |
Build, cultivate, and validate the brand elements
Update financial outlook |
| Deliverables: |
| Validated Concept and Product: including concept, naming, product, package and pricing validation as well as upside exploration and testing |
| Execution Plan Defined: identification of operational needs and launch requirements, including identification of capabilities that will need to be developed or acquired prior to launch |
| Updated Financial Model: using the research learnings, the financial models and analyses will be refined and implications outlined |
| Updated Competitive Advantage Strategy: strategies will be refined to incorporate new knowledge and understanding |
| Updated Risk Management Map: maps will be expanded to incorporate research learnings and new market knowledge |
| Recommendation: detailed recommendation, with supporting rationale, to continue investment into the next phase or terminate |
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| Acceleration Factors: |
How will Frehner-Jens accelerate you through this phase?
| Experience: through years of launching products, we know how to quickly build, cultivate, and validate brand elements (concept, name, product, package, and pricing) |
| Anticipation: we will run out ahead to scout the "potential paths" to market enabling the team to anticipate and be ready for critical decisions |
| Energy: we will be the driving force to get you to an invest or terminate decision |
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