"We had spent numerous months exploring ways to enter a new category, but were unable to identify the specific business opportunity that made sense. In a matter of weeks, Frehner-Jens helped us define, validate, and build a specific business opportunity we are now investing behind to accomplish our category entry goals. Thanks to their expertise and leadership, the path is now clear for how to successfully enter this new category." Walter Solomon Senior Vice-President, Valvoline Ashland, Inc. Read more testimonials...
	Experience that Accelerates Frehner-Jens was founded with a singular purpose — to help companies capitalize on their most precious resource for growth — innovative new ideas. Drawing from our involvement with more than 30 product and service innovations in various stages of development, we help our clients identify and exploit the competitive advantages that can unlock an idea's true profit potential. Through our work, we have delivered millions of dollars of incremental value to Fortune 500 companies in the consumer packaged goods, technology, telecommunications, energy, pharmaceutical, and retail industries. Acceleration is Money What is the value of getting to market faster? While the strategic value of beating competition to market is well known, you might be surprised to realize that getting to market 3 months faster results in a $1.4M improvement in net present value for a typical new product as illustrated in the chart below: Finding and Unlocking Value Answering every one of the literally hundreds of questions to be answered when transforming an idea into a new product, service, or business can be both expensive and time consuming. The key to getting to market quickly lies in identifying the most important questions — those that will drive economic value and competitive advantage — and then focusing your limited resources on answering them. With an understanding of these critical questions, the "map" for how to best navigate the series of strategic, financial and tactical decisions en route to market starts to become clear. If you have a promising idea that isn't moving to market quickly enough, contact us, so we can start working together to transform your idea into income.
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