"Hiring Frehner-Jens increased our capacity allowing us to both accelerate next year's lifecycle priorities while focusing the current team on delivering the current business priorities. They bring excellent marketing skills and experience and were able to work with people across our organization and within our culture. Unlike typical consultants, instead of just telling us what work needs to be done, they rolled up their sleeves and worked side-by-side with people in our company to move projects forward. My management was so impressed that we were able to both move the current business forward and deliver lifecycle initiatives. Hiring Frehner-Jens renews my faith in business consultants." Greg Deener Marketing Director GlaxoSmithKline Read more testimonials...
	The following case studies illustrate how we have accelerated ideas to market for our clients: Business opportunity defined/validated for successful entry into a new category Situation: A $1.2B specialty consumer-products company had identified a category to enter based upon favorable competitive forces. After more than a year of exploration, the specific opportunity for successful entry remained unclear. Frehner-Jens was retained to define and validate the specific opportunity that would enable successful entry. Results: The organization, through the president of the company, is now enrolled in a clear plan of action to capitalize on the business opportunity defined and validated by Frehner-Jens. The specific deliverables that enabled this result include: Validated overall business opportunity, including risk management plan. Validated financial model to ensure delivery of key financial drivers. Validated positioning, concept, and supporting product technology. Led development of name, product prototype, packaging, and pricing strategy. Idea transformed into a business opportunity and validated via in-market test Situation: Senior managers at a $20B consumer-products company had created an idea for a new business that would extend current company assets and capabilities. After several months of debating the potential of this idea, they retained Frehner-Jens to transform this idea into a specific business opportunity that could be quickly tested and validated. Results: The company now fully understands the strategic and financial potential of this business, based upon in-market testing, and has made investment decisions accordingly. The specific deliverables that enabled this clarity include: Validated overall business opportunity via an in-market test. Validated financial model that identified the key drivers of financial success. Led development of product, packaging, pricing, supply chain and customer service. Innovative retail idea transformed into profitable, operating business Situation: The founder of the company, with deep market knowledge but little experience in starting a business, presented an idea to enter a very specific and highly competitive retail environment. Frehner-Jens worked directly with the founder to develop the idea, define a differentiated and sustainable positioning, create an operations plan, and ultimately launch a successful retail business. Results: The idea was transformed into a premium positioned retail business, with its own unique product lines, that has withstood the attack of 10+ price competitors and established itself as the market leader behind an 80+% compound annual growth rate. The specific deliverables included: Created a business model focused on delivering premium goods to a very specific and targetable consumer segment, highlighting the keys to establishing competitive advantage. Developed the retail branding, the competitive positioning and the product line plans needed to deliver the initial positioning as well as the long-term advantage. Led development of the marketing programs, including the development of an e-commerce enabled website, expanding sales to a global target audience. Led development of the operating and manufacturing plans, as well as the supplier negotiation strategies.
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